目次
"Beef leather" is sustainable because it's a byproduct, but what's the reality?
An: The other day, a customer told us, "After learning about LOVST TOKYO and considering apple leather and vegan leather, I started to wonder, 'What about the animal leather I've used until now? How has it impacted the global environment?'" That's what we heard!
Kaito: It's truly an honor that you're thinking about this because of us! All our efforts have been worthwhile! (Tears)
An: Indeed, it's very encouraging feedback. But there's still so much to do! Let's keep working hard! Now, back to the main topic... First, let's examine the general perception of "leather."

The Truth About Cowhide ① Water Usage
Kai: Of course, this includes the water used to raise cattle, but it also seems that a lot of water is used in the tanning process to soften the leather!
Kai: From a global perspective, while some people suffer from drought and water shortages, this much water is being used for meat consumption in developed countries like ours... It makes me feel a bit uneasy.
The Truth About Cowhide ② Chrome Tanning

Kai: Yes! While Japanese tanneries (leather processors) seem to be very careful in their manufacturing, it appears that "leather" commonly found on the market is often produced using chrome tanning.
The Truth About Cowhide ③ Livestock Industry

An: Within the livestock industry, the breeding of cattle, which is the main source of "leather," has a particularly high environmental impact...
Kai: Recently, some people are adopting a lifestyle called "climatarian," which involves prioritizing what they eat based on the environmental impact of livestock (poultry > pork > beef)! For example, if given a choice between "beef curry" and "chicken curry," they would choose chicken curry!
※ Climatarian: A coined term from "climate" and "vegetarian," referring to a dietary habit of choosing foods and meals that have the lowest possible greenhouse gas emissions.
An: Indeed, it seems more environmentally conscious and rational to make such choices! (Though, I personally choose not to consume animal products.)
The Truth About Cowhide ④ Deforestation

Kai: "Vegan" is a term we hear a lot these days, but have you ever wondered what will actually happen to "livestock farming" in the future?
An: Yes. For me, I think it's better if as many animal lives as possible are saved!
Kai: That's true, but actually, with the increasing population, "livestock farming" continues to grow... And because pasture land is needed to raise livestock, deforestation is also occurring, which feels like a very vicious cycle for the environment.
An: Cutting down trees that absorb CO2 and creating sources of CO2 emissions along with the sacrifice of many lives is a situation that needs to be reevaluated immediately. Nearly 70% of deforestation is said to be for cattle pasture...!
The Truth About Cowhide ⑤ Negative Industrial Structure

An: So, does that mean that consuming leather products indirectly supports the livestock industry?
Kai: Yes, I think there might be pros and cons depending on your perspective, but from an objective viewpoint, that industrial structure is certainly accurate.
"Beef leather" is sustainable because it's a byproduct, but what's the reality? Summary

An: We've put together our conclusions; what do you think?
Kai: Thank you! I think it's summarized nicely.
Indeed, if we consume without an overarching view of the industrial structure, it can lead to guilt later on. That's the essence of the "positive guilt" we want to embrace.
An: Yes! Rather than a principal-based approach, we want to continue to address issues with a more liberal and flexible mindset.
Kai & An: Thank you for your question this time!
If you have any other concerns, please feel free to discuss them with us. You can also easily ask us questions on social media!

