Who we are

The Brand

"LOVST TOKYO" is a lifestyle brand that develops plant-derived products, including "apple leather" made from discarded apples, as well as upcycled vegetables and fruits.

Our Vision

Circular Living

Our definition of "sustainable" refers to initiatives that are built upon a healthy and cultured way of life. While some may argue that not producing or buying things is eco-friendly, if we were to halt production and consumption, there would inevitably be people who are left behind economically. Therefore, we have decided to center our business around "circular manufacturing," which involves not wasting resources that can still be used.

Furthermore, in an era that demands sustainable consumption, we will propose a lifestyle that promotes well-being for both mind and body, allowing individuals to naturally engage with the future of our planet, all while addressing the "guilt" (Positive Guilt) that users often feel.

POSITIVE GUILTY

"5 Articles of Positive Guilt" - Brand Management Policy Born from Empathy with Our Users

  • I don't want to sacrifice animals or the environment for the sake of fashion.

    We are involved in the development of plant-based vegan leather, which is environmentally friendly for animals, and we use it in our products.

  • Worried about not knowing the environmental impact of product manufacturing

    We visualize the CO2 emissions generated during the production of each product and display them on the product page. We value the co-creation experience with our users and conduct reporting once a year.

  • I feel guilty about simply accumulating more things

    We offer items that can be used for a long time, such as the "Not Only...Collection" which is not only cute but also functionally sustainable, allowing you to enjoy multiple designs with a single bag.

  • We don't want to be involved in mass production and mass consumption that leads to environmental burden.

    We do not engage in excessive sales promotions that encourage mass consumption. We offer a repair service so you can continue using your favorite items for a long time.

  • Don't want to create unnecessary waste

    We deliver our products in "seed paper" that blooms into flowers (see https://lovst-tokyo.com/pages/zero-wasted-design) and compostable packaging that returns to the soil, offering a new experience of zero-waste and resource circulation along with our products.

FOUNDER'S MESSAGE

We started out with the desire to "inspire new lifestyles through fashion," and thanks to all your support, we have somehow managed to reach our 5th anniversary. Thank you very much!

"Sustainability" seems to be gradually gaining traction, but we are committed to ensuring that this is not just a trend and that we can continue to deliver a "circular lifestyle" that aligns with your way of life.

We are still only halfway to achieving our dreams, but we would be grateful for your continued warm support. We look forward to your continued patronage.

Kaito Karasawa, Representative Director