
Who we are
The Brand
"LOVST TOKYO" is a lifestyle brand that offers plant-based products made from upcycled vegetables and fruits, including "apple leather", which is made from discarded apples.
The brand name "LOVST TOKYO" embodies the message of "spreading a culture from Tokyo that prioritizes love and diversity, like veganism, (Love + Vegan/Variety + 1ST) ".

Our Vision
Circular Living
Our definition of "sustainable" refers to initiatives that are built upon a healthy and cultured way of life. While some may argue that not producing or buying things is eco-friendly, if we were to halt production and consumption, there would inevitably be people who are left behind economically. Therefore, we have decided to center our business around "circular manufacturing," which involves not wasting resources that can still be used.
Furthermore, in an era that demands sustainable consumption, we will propose a lifestyle that promotes well-being for both mind and body, allowing individuals to naturally engage with the future of our planet, all while addressing the "guilt" (Positive Guilt) that users often feel.


