[Event Report] Sustainable Brands Gather! Not Only...FES -dresser-

Hello! I'm Nanami from LOVST TOKYO PR.

Thank you again to everyone who attended "Not Only...FES -dresser-", held over two days on Saturday, April 27th and Sunday, April 28th!

We were delighted to receive many comments such as "I wanted to go but couldn't make it" or "I couldn't travel from afar," so in this staff blog, we will provide a detailed report on the event. We hope to convey even a little of the atmosphere of the venue.

 

 Event Report ①Show Area

 

The theme of this event was "dresser". 

We planned this event with the wish to create an experience where attendees could encounter products that "make you feel excited and want to go out the moment you put them on, and allow you to spend such moments in front of your dresser every morning."

We believe that many people living a lifestyle that considers environmental issues and animals may sometimes feel they "can't purely enjoy shopping and fashion." To alleviate such anxieties and guilt, we collaborated with five brands that offer sustainable and vegan products, holding a joint POP-UP event.

 

 

In the center of the venue, there was a show area surrounded by flowers, representing the event's theme, "dresser."

The floral decorations by florist "caco." transformed the venue into a vibrant space. A key feature was also the Nordic vintage dresser, specially chosen to match the event's theme.

The staff worked together to move and set it up, and their efforts paid off, creating a wonderful area that truly conveyed the event's concept.

 

 

This area, which customers constantly praised as "cute!", also hosted a "Hair & Makeup Show" using vegan cosmetics and accessories. We'll introduce the finished look and styling of the show in detail later!

This area, which made everyone want to take photos, was also very popular as a photo spot before and after the show.

 

Event Report ②Brand Booths

We'll also introduce the sales booths, each filled with the charm of the respective brands.

 

LOVST TOKYO

 

New items at the LOVST TOKYO booth were very popular!

At this event, four new items made their pre-release debut.

・Apple 2Way Mini Bag (not yet available online)

・Apple Half-moon Boston Bag (not yet available online)

・Apple Multi Wallet

・Apple 2Way Barrette 

 

At the venue, many people struggled to decide between colors and items.

The two bag items are scheduled to appear online soon, so please look forward to them!

 

 

And now, let me introduce the wonderful five brands that gathered for this event.

At each booth, the brand founders were also present. This provided a valuable opportunity to enjoy shopping at leisure and hear directly from the founders about the thoughts behind their products.

RINMO

Anna Sunada, Founder of RINMO

 

An accessory brand that uses recycled silver. All designs are simple yet striking, inspired by plants.

The handmade jewelry by artisans is also appealing because no two pieces are exactly alike.

 

 

Every LOVST staff member ended up getting RINMO accessories.

They pair perfectly with LOVST items, so you might see staff wearing them on Instagram Live or in stores in the future...! Please keep an eye out.

 

▶︎Online Store

 

unleash

 

An innerwear brand made from bamboo-derived materials with low environmental impact. Customers were so impressed by the incredibly soft fabric that they couldn't help but buy multiple items after trying them on.

By the way, I've been wearing unleash camisoles for about a year. They're a great inner layer for sheer tops in spring and summer.

 

 

All of them come in sophisticatedly cute dusty colors that blend seamlessly into everyday life, so you can't go wrong with any shade in the lineup.

 

▶︎Online Store

 

susurro

 

A brand that develops vegan cosmetics made only from plant-derived ingredients.

Their mascaras and eyeliners not only offer durability and easy removal with warm water, but also contain beneficial beauty ingredients for the delicate eye area, which is a welcome bonus.

 

 

Many people were drawn to the exquisite dark brown with a subtle reddish tint when applied to the eyes. Both the eyeliner and mascara are highly favored items among LOVST staff.

 

▶︎Online Store

 

 mirari

 

A brand that develops skincare and cosmetics using herbal medicine and herb extracts, with a commitment to vegan formulations.

This time, mirari collaborated with us, and we offered their highly popular "Facial Treatment Mask" as a special gift for LOVST TOKYO purchases. We've already received feedback from those who used it, saying, "The moisturizing power is truly amazing."

 

 

In addition, some visitors tried "face & hair aroma mist" and "vegan daily lip balm" that appeared in the hair & makeup show. The natural, refreshing scents created a soothing atmosphere.

 

▶︎Online Store

 

 tree&moon

 moku, Founder of tree&moon

 

A brand that offers items made from natural dyes and materials, such as traditional "indigo dyeing" and soil-derived "bengara dyeing".

 

 

A lineup of subtly colored items, imbued with moku's passion for supporting employment for women suffering from poverty in India. The booth was bustling with customers enjoying trying on clothes for the upcoming season.

 

 ▶︎Online Store

 

Event Report ③Vegan Hair & Makeup Show 

At this event, we also held a "Vegan Hair & Makeup Show" featuring the new LOVST TOKYO item "Apple 2Way Barrette" and other items gathered at the venue!

We invited professional makeup artists to present different themed stylings on each of the two days. We will introduce the finished looks and the items used in detail.

 

DAY1: Theme "Slightly Modern Handsome Style"

On the first day, we welcomed makeup artist Fuka Tosa, who is knowledgeable about vegan and ethical makeup, as our guest. She presented a styling with the theme of "a slightly modern and handsome woman," exuding grown-up coolness.

[Fuka Tosa] Works at a salon offering vegan treatments and is active in various media such as magazines and advertisements.

 

 

The makeup was based on browns, with subtle yellow eyeshadow for a touch of assertion. The result was an impression of playful sophistication within a determined gaze.

For hair, a tight, modern chignon style. We proposed a way to enjoy barrettes that conveys the coolness of an adult unconstrained by stereotypes. It's an easy arrangement that only requires a hair tie, so be sure to check out the archived live stream for instructions and try it yourself.

 

[Items used]

・susurro "Long & Curl Fix Mascara"

・susurro "Lasting Fit Eyeliner"

・mirari "face & hair aroma mist"

・mirari "vegan daily lip balm - dry rose color -"

  

 

[Model's outfit]

Inner / unleash "Bralette Camisole (Ivory)"

Tops / tree&moon "No Sleeve Blouse"

Bottoms / tree&moon "Hemp Pants (Charcoal Grey)"

Accessories /

・RINMO "Concordiana Bangle (Gold)"

・RINMO "Concordiana Ear cuff (Gold)"

・RINMO "Roots Ear cuff (Gold/Black)" 

・LOVST TOKYO "Apple 2Way Barrette (Brown)"

 

DAY2: Theme "Adult Cute & Healthy"

On the second day, we welcomed makeup artist Megumi Kasahara, whose salon is also frequented by LOVST members. She delivered a show with the theme of "an adult cute and healthy style that suits the sun"!

 

[Megumi Kasahara] Performs salon work using vegan hair care products and treatments. Also features styling on social media.

 For makeup, orange and pink-toned items that blend well with the skin were mainly used. By using susurro's mascara and eyeliner not only on the eyes but also on the eyebrows, the overall look was a happy one with a healthy flush.

For hair styling, a rope braid and a three-strand braid created an airy arrangement that exuded grown-up cuteness. Although it may look complicated, it's an easy style that uses no hairpins at all.

 

[Items used]

・susurro "Long & Curl Fix Mascara"

・susurro "Lasting Fit Eyeliner"

・mirari "face & hair aroma mist"

・mirari "vegan daily lip balm - dry rose color -"

 

 

【Items worn by the model】

Inner / unleash "Bralette Camisole (Ivory)"

Tops / tree&moon "No Sleeve Blouse (Light Olive)"

Skirt / tree&moon "Tiered Skirt (Light Olive)"

Accessories /

・RINMO "Concordiana Bangle (Gold)"

・RINMO "Concordiana Ear cuff (Gold)"

・LOVST TOKYO "Apple 2Way Barrette (Black)"

 

Items with links in their names can be purchased at each brand's online store, so please check them out!

 

See you again someday at "Not only...FES".

 

Once again, thank you to everyone who visited and everyone who watched the Instagram Live.

These are items that are kind to animals and the environment, so you don't have to suppress your excitement for cute things. "We planned this event with the hope that you could enjoy fashion and makeup without any guilt, even if just for a moment..."

We sincerely hope that the time spent at "Not only... FES" was a moment for as many customers as possible to be engrossed in things that make their hearts flutter.

And may the favorite items you found at the venue further brighten your everyday life. Whether you visited this time or were unable to make it, we look forward to the day we can meet again at "Not only...FES."

 

Postscript

 

The flowers in the show area were made into beautiful bouquets by caco., who was in charge of the decorations! Each team took some home and enjoyed them as dried flowers or in vases, savoring the lingering feelings of the event.