Lighten your mind and body every day with the new "Active Line"!

Hello! This is Ann, PR for LOVST TOKYO.

Recently, LOVST TOKYO's product categories were revamped, and the new "Active Line" was launched!

The "Active Line" focuses on ease of movement, with the theme "Be active. For a lighter body and mind." It features a lineup of items that highlight the usability unique to apple leather products, offering both lightness and water repellency.

In this "Staff Blog," we will introduce the full appeal of the "Active Line" items, which can be used with confidence in various outdoor situations!

 

■ "Apple Naked Sacoche": An almost "hands-free" experience

 

The "Apple Naked Sacoche" is the brand's lightest bag, living up to its name by offering a "barely-there" feel.

Despite its overwhelmingly compact size, it boasts excellent storage capacity that can hold not only a wallet and handkerchief but also a 200ml mini-sized water bottle, which is why it has been a long-seller.

Furthermore, in October last year, it was updated from the initial model to include a smartphone pocket and inner pockets, transforming it into an even more user-friendly item! This design allows for quicker access to frequently used items like smartphones and lip balm.

Additionally, this lightweight and stress-free sacoche is perfect for the rainy season when you want to travel light. You can carry an umbrella without occupying both hands, and you don't have to worry about splashes on the bag itself. It's a must-have for anyone who wants to travel light, from daily use to travel! 

 

 

■ "Apple Square Rucksack": Achieving "active yet refined" style

 

The "Apple Square Rucksack" features a striking and sophisticated square silhouette. It was developed to combine the functionality of an active backpack with a "neat appearance" that fits in business settings.

Its appeal lies in its surprising lightness, which is hard to imagine from the luxurious texture of the leather, making it suitable for any fashion style, from casual to office wear.

Furthermore, a rucksack that keeps both hands free is especially recommended for those who commute by bicycle. The "apple leather" used is highly water-repellent, so there's no problem if it's exposed to sudden rain.

If it gets wet, simply wipe it with a dry cloth for easy care. There's no need to worry about stains! If you're someone who prefers a backpack for work, be sure to check this out.

 

 

 ■ "Apple Rucksack": Storage capacity for an overnight trip

 

The "Apple Rucksack" is a classic backpack that has been loved by many since the brand's launch. Despite its cute, rounded design, its appeal lies in its meticulously crafted functionality!

Among its features, the mesh back and shoulder straps are highly praised. This design allows for comfortable use in all seasons, without worrying about stuffiness or sweat.

Furthermore, it boasts ample storage space, including a laptop sleeve, a large front pocket, and side pockets that perfectly fit a 500ml water bottle. Even those with a lot of belongings can carry them neatly without clutter. Its capacity is even enough for an overnight trip.

It's perfect not only for everyday use but also for situations like weekend getaways where you want to carry a lot of items but don't need a suitcase!

 

 ■ Embrace a lighter life, body and mind, with the "Active Line"

This time, we introduced three products newly categorized under the "Active Line"! All of these items are highly water-repellent and lightweight, and they are sure to make your outdoor activities more comfortable.

Beyond functionality, another great point is that the material used is "apple leather," derived from discarded apples. Because these are items you use every day, choosing products that consider the environment and animals might also make you feel lighter and happier.

Why not experience a lighter life, both in body and mind, with items from LOVST TOKYO's "Active Line"?