[July 11 (Tue) Insta Live Summary] Feature on Items for a Comfortable Summer

Hello everyone! This is Nanami from LOVST TOKYO.

The Instagram Live on Tuesday, July 11th, was a special feature on "Items to make summer more comfortable," with a focus on the serious problem of ocean pollution, in anticipation of Marine Day on Monday, July 17th.

This live session was a collaboration with "Ethical Life," a shop that carries ethical items and also selects items for LOVST TOKYO. We visited their store in Yurakucho Marui to learn about the charms of each item!

 

Environmental Issues to Reconsider on Marine Day

When you think of marine environmental issues, what comes to mind?

A familiar example is the "marine plastic problem," where plastics like PET bottles and plastic bags we use end up flowing into the ocean.

Plastic waste has a devastating impact on marine ecosystems, and it is said that if the current situation is not resolved, it will only get worse.

In addition to the marine litter problem, certain chemical ingredients found in "sunscreen," which is essential for summer outings, are also being criticized for damaging the rich marine environment. This shows that things we use everyday can unknowingly contribute to ocean pollution.

Therefore, this time, we have picked out some recommended items that are considerate of marine environmental issues and will help you spend a comfortable summer!

 

3 Items to Make Your Summer More Comfortable

・Recycled from waste PET bottles! U-DAY “RE:PET Mini”¥3,520

The "RE:PET Mini" is a folding umbrella with attractive colorful and abundant designs.

It uses recycled fabric made from waste PET bottles collected from all over the world that pollute the ocean. Three discarded PET bottles are reborn into the fabric for one umbrella.

"Ethical Life"'s recommended point is that it's not just sustainable and cute, but also highly functional as an umbrella.

This umbrella has a UV cut rate of over 98% and is ultra-light, weighing only about 200g. Moreover, it's suitable for both sunny and rainy weather, making it a perfect item for the strong sun and unstable weather of summer.

A wide range of options is available, from simple colors to patterned designs, so please find your favorite one!

Check out the item

 

・ Protects both the ocean and your skin! CORALILY “Coral-Friendly Sunscreen” ¥3,273

Some chemical substances in sunscreens are said to have a high potential to damage marine ecosystems, including coral reefs.

"Coral-Friendly Sunscreen" is a balm-type sunscreen that is gentle on the ocean, as it does not contain such ingredients.

Over 60% of its composition consists of moisturizing beauty ingredients, so it thoroughly protects skin that tends to dry out from air conditioning and sun exposure. The natural beige color blends perfectly with the skin.

Furthermore, it offers excellent sun protection with SPF50+ and maximum UVA protection, so you can feel at ease. It contains four types of essential oils, including lavender and eucalyptus, so when applied to the skin, it releases a gentle, aromatic fragrance. Its compact and portable packaging is also a charm.

If you're looking for sunscreen, why not consider this option?

 

Check out the item

 

・2-in-1 for time-saving & reduced wastewater! Uruotte “Natural Shampoo Mint & Citrus”¥3,300

A non-silicone amino acid shampoo with 99% plant-derived ingredients, using highly biodegradable cleansing components.

It's a 2-in-1 product that doesn't require conditioner, making it a win-win for both time-saving care and reducing wastewater.

The limited summer edition, "Mint & Citrus," contains organic mint extract, providing a refreshing feel.

Mint and tea tree have antiseptic and antibacterial properties, which can help reduce itching and prevent dandruff. This shampoo is packed with many benefits for hot summer days when you sweat a lot.

This product is also popular at Ethical Life, and many people are reportedly drawn to its packaging in stores and make a purchase. The beautiful gradient-colored packaging seems like it would lift your spirits just by having it in your bathroom!

 

Check out the item

 

Effortless Summer Dress Style that Looks Great On Its Own!

During the live broadcast, we also introduced styling coordinated with fashion items available at "Ethical Life," centered around the theme of "going out to the beach"! 

We've paired summer dresses with added functionality with LOVST TOKYO bags, so we hope you'll find it inspiring.

I tried pairing the "Apple Bicolor Mini Tote Bag" with its lovely beige x silver color scheme with a simple charcoal gray dress!

The recycled nylon dress is water-repellent, so you don't have to worry about it getting dirty even if it gets wet at the beach. The "apple leather," derived from discarded apples, is also water-resistant and easy to clean with just a wipe if it gets wet, making it perfect for a beach outing.

For the feet, knit shoes made from recycled PET bottles. Since the dress is simple, I added an accent with accessories.

 

【Items Worn】 ・for/c (For See) Water-repellent A-line Dress ¥5,940 A dress made from recycled nylon, with plastic and fishing nets as main raw materials. ・offen pointed-CROWNP / BEIGE & AQUA ¥16,500 Shoes made with recycled yarn from used PET bottles for the upper part. ・LOVST TOKYO Apple Bicolor Mini Tote Bag ¥14,500 A shoulder bag made from apple leather derived from discarded apples.A special project item utilizing surplus inventory.

  

For the "Apple Canvas Tote Bag," with its charming natural texture, I paired it with an organic cotton dress that looks great on the beach.

The 3-way dress has a beautiful cut that makes the sleeveless design flattering and discreet for the arms, and the blouse can also be worn alone, making it a highly functional item.

The "Apple Canvas Tote Bag" is a mixed-material bag made from recycled cotton and apple leather derived from discarded apples. It's large enough to comfortably fit a one-night's worth of luggage, and the gold hardware adds a touch of elegance to any outfit.

 

【Items Worn】 ・for/c (For See) Shirt + Dress Set ¥6,930 A 3-way shirt dress made from organic cotton grown with environmental consideration. ・LOVST TOKYO Apple Canvas Tote Bag ¥22,000 (without engraving) A tote bag made from recycled cotton and apple leather derived from discarded apples.

 

Enjoy a Comfortable Summer with Items that are Gentle to Both the Ocean and Yourself

Ocean pollution and marine debris are global problems.

The total amount of plastic waste worldwide is estimated to be at least 8 million tons per year, and if waste continues to increase at this rate, it is predicted that plastic waste will outnumber fish by 2050.

To protect our beautiful oceans, why not incorporate environmentally friendly and functional items into your life for a comfortable summer?