[CEO Blog] 3rd Anniversary: Gratitude and an Announcement

Regarding our daily gratitude and the 3rd-anniversary campaign

Thanks to your support, LOVST TOKYO is celebrating its 3rd anniversary. We are sincerely grateful to all of you who regularly use our products, as well as our partner companies and staff, for your unwavering support. Thank you for always supporting us!

To commemorate our 3rd anniversary, we will be holding a donation-based campaign from Sunday, February 18th to Sunday, February 25th, during which all products will be 10% off for one week. During this campaign, 10% of the sales will be donated to organizations that protect animals affected by the Noto Peninsula earthquake.

LOVST TOKYO does not typically hold sales to avoid encouraging mass production and consumption. However, we are holding this campaign with the desire to "realize the return to the community that you and we wish for (a form of co-creation)." We hope you will take advantage of this opportunity.

 

Big Announcement! A Sneak Peek at This Year's Initiatives!

To all of you who regularly read our staff blog, we would like to introduce three initiatives that LOVST TOKYO aims to undertake this year.

1. Opening a reservation-only SHOWROOM in Tokyo

Until now, we have primarily operated online, but we are finally opening a showroom in Tokyo! While it won't be a street-level store, we aim to create a space where you can comfortably browse our products. We hope you'll come visit us once we successfully open! 😊

2. Launching the brand's first hair accessories and apparel accessories

To celebrate our 3rd anniversary, we will be launching a new lineup of the brand's first hair accessories and other small items.
The product planning progressed based on the "I want this!" feedback we received from your valuable purchase surveys. Please look forward to seeing what kind of products they will be! 🙋

3. Collaboration project with a sustainable brand

We released a collaboration product with rrrrrrrrr (Nine R) in the winter two years ago, and we are actually planning to release another collaboration product with a certain sustainable brand this year. We are currently working on the planning. We will announce which brand it will be at some point, so please look forward to it!

 

Finally

We have given you a sneak peek at our confirmed initiatives for this year, but we actually have many other challenges we want to take on, and we hope to share them with you little by little. We are still a developing brand, but we hope to grow step by step as a brand that can continue to bring joy to everyone, so we appreciate your continued support.

P.S. The video from when we were featured on a Fuji TV program recently was very carefully put together, covering our past challenges and current partner companies. If you would like, we would be honored if you could watch it. We will continue to do our best to meet your expectations! 💪

Kaito Karasawa, LOVST TOKYO