Decided by LOVST users! BEST BUY of 2025
Happy New Year! This is Ann from LOVST TOKYO PR.
In the first Staff Blog of 2026, we will announce the results of the "BEST BUY of 2025" survey that we conducted among our users at the end of last year. To everyone who answered the survey, thank you so much!
Which item was chosen as the BEST BUY by the most LOVST TOKYO users?
We hope you'll read until the end!
3rd Place: "Apple Room Key"
In 3rd place was the "Apple Room Key," which boasts overwhelming gift demand!
The "Apple Room Key" is an item designed to resemble a hotel room key, and its appeal lies in the ability to engrave your favorite numbers or initials.
Originally available in two colors, "Black" and "Greige," we expanded the color variations in response to customer requests, and it is now available in seven colors.
It's so popular that staff members even whispered, "Could this be number one...?" Many people love using it.
We'd also like to share some happy comments from our users!
2nd Place: "Apple Half-moon Wallet" & "Grape Vine Wallet"
In 2nd place, there was a tie between two types of wallets.
Both the "Apple Half-moon Wallet" and the "Grape Vine Wallet" are trifold designs, and their appeal lies in their compactness while still ensuring a certain amount of storage capacity.
The "Apple Half-moon Wallet" is popular for its "Half-moon" design, inspired by the semi-circular shape of a cut apple. Many customers even collect matching "Half-moon" series items such as bags and business card holders!
On the other hand, the "Grape Vine Wallet" features a profound look unique to grape leather. By combining gold hardware and stitching inspired by grapevines, it creates an elegant sense of luxury.
Both are highly recommended for anyone considering a new wallet!
【Apple Half-moon Wallet】
Compact!
I bought this because I love apples and it's a wallet made with them. When I'm at work, my usual wallet is heavy, so I wanted something compact that could hold just what I needed, so I chose this one. I love this stylish wallet. It's easy to put coins in. The fact that cards can be stored separately and bills can be put in without folding them are also big pluses.
【Grape Vine Wallet】
Stylish Wallet
I was surprised by how light it is, just like the apple leather. I love the smooth texture of apple leather, but I also really like the texture of grape leather! Having two places to store bills is very helpful. (I think this is rare for a mini-sized wallet.) This is my first time choosing a black wallet, and it's so lovely how well it matches the color of the hardware!
1st Place: "Apple 2Way Tote Bag"
And the proud 1st place went to the "Apple 2Way Tote Bag"!
The "Apple 2Way Tote Bag" is appealing because it can be enjoyed in two ways by changing its silhouette with a single snap button. In fact, many staff members also use it, and it is highly praised for both its practicality and design.
In 2025, new colors "Dark Navy" and "Khaki Brown" were added, allowing it to be loved by an even wider range of users!
Some customers even buy two in different colors, or purchase it as a set with the "Apple 2Way Mini Bag." It's no wonder it ranked 1st!
We've received over 130 reviews from our users, with many wonderful comments. Here are a few of them!
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ANNE | Public Relations Manager
My interest in animal welfare and adopting a vegan lifestyle sparked a serious consideration of "sustainability." This led me to discover LOVST TOKYO, and with a burst of resolve, I changed careers. I now live in Lithuania and work remotely in PR.
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